Using the internet to promote your business is a great strategy for growing your brand, making potential customers more accessible and creating an online presence that can’t be ignored.

But as you probably know all too well, the internet is also home to some less-than-friendly characters.

Whether it’s malicious bots with nefarious intentions or just unscrupulous people looking to take advantage of things, there are plenty of potential threats out there ready and willing to try and take advantage of you.

To protect yourself from the dangers associated with domain names and brand cyber security, it’s imperative that you protect your domain at all costs.

Here are five reasons why you should do everything in your power to make sure that nobody else has access to it.

Domains Are Your Brand’s Biggest Asset

This is the first thing that you should always keep in mind when it comes to protecting your domain.

Your domain is your brand’s biggest asset, and without it, you have no brand. Beyond that, your domain is also essential for helping to grow your brand and increasing your brand’s visibility.

If someone types in your domain, they’ll be taken straight to your website. If they don’t see your domain and instead see a “this domain has expired” message, they’re likely to think that you’ve gone out of business and that your website has been taken down.

This is a huge blow to your brand’s reputation and can have lasting effects on the longevity of your company.

So protect your domain at all costs by making sure that you always renew your registration and that you have a reliable domain registration service in place to protect it.

Protecting Your Domain Is a Necessity

There’s a reason why domain name services require you to take out insurance for your domain.

In fact, it’s not recommended to even register a domain name without taking out insurance from the get-go.

This is because, if you don’t, you risk having the worst happen and losing your domain name completely if a cyber attack results in a stolen domain.

Your brand’s domain name is the equivalent of a storefront. It’s the address that potential customers type into their browser to find your website.

If someone tries to visit your website and they notice that the address has changed, they’re likely going to think you’re no longer trading or changed locations.

Once that happens, you’ll be lucky to see any customers again.

You Can’t Run a Successful Business Without It

It doesn’t matter if you’re a start-up or an existing business with a thriving customer base. If you don’t have a domain name, you don’t have a business.

Your domain is what people associate with your business and what they type into their browser when they want to visit your website. If you don’t have a domain, there’s no way for people to find you.

Your customers are going to expect to be able to type in your domain and find your website. If they type it in and see a “this domain has expired” message, they’re not going to come back.

This can be devastating to your brand and the growth of your company.

Spam and Phishing Are Constant Dangers

Spam and phishing are two of the most common cyber threats out there.

Spam is when malicious bots send your company an email claiming to be a representative of a well-known company.

The email will say that you’ve won a prize or that you need to click a link to confirm that you’ve claimed your prize. When you click the link, you send the link to all of your friends and family.

This can result in your contacts being spammed. Spam has become such a huge problem that many ISPs have implemented spam filters to try and cut down on the amount of spam that gets sent to customers.

If you’ve received a lot of spam, it’s likely that your ISP has placed you on a blacklist and your customers are receiving the spam meant for you.

Protect your domain and make sure that you have a strong password in place. This will help to protect you from being blacklisted by ISPs.

Hacker Awareness is Important for Growth

If you want to grow your brand and make it as big as you possibly can, you need to make sure that you’re protecting it from hackers.

If a hacker is able to crack the security protecting your website and steal your domain, they’re likely to change it to something malicious.

This can result in your customers being redirected to a bad website. It can also result in you losing your domain name completely.

When you protect your domain and have a reliable domain protection service in place, you can help to prevent hackers from being able to access your information.

This will help you to maintain control over your domain and ensure that your customers aren’t being redirected to a malicious website.

Summing up

Overall, there are plenty of reasons why you should protect your domain at all costs.

Your domain is your brand’s biggest asset and the address that people type into their browser to find your website. It’s essential for the growth of your business and for keeping your customers happy.

For all of these reasons and more, it’s important that you protect your domain at all costs.